Alloy – a mixed-use community of residential, live/make units, and locally-owned artisan-based businesses – featured a first-of-its-kind midrise in Nashville with 82 modular-built condos. The units comprising the first phase were manufactured off-site in Pennsylvania, shipped by train and assembled atop Tech Hill. This industrial stylized community – wrapped in corrugated metal with decorative steel mesh facings – required an equally edgy branding campaign. Taxi-cab yellows and golden oranges energized the award-winning branding.

Digital + Print Marketing

  • branding / identity
  • sales collateral – business cards, sales presentation, brochure,  floor plans, site plan, take 1 flyer
  • Nashville area and neighborhood map design
  • interior renderings and aerial video footage
  • social media management
  • digital advertising
  • signage
  • email marketing
  • site video
  • model staging
  • photography and aerial video footage
  • website design and development

Transaction Services 

Lead + Sales Management

HOA Management

Walks + Warranty Management


GDUSA 2017 American Graphic Design Awards / Category: Branding